The product

The panel, screen by screen

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Brand kit

This is the raw material. A long form, in tabs, with autosave — filled in once and used in every piece generated afterwards.

  • Identification: legal name, tax id, industry, website, city and state.
  • Messaging: short and long description, value proposition, differentiators.
  • Personas — who you are speaking to.
  • Real people who can appear in videos. The first on the list is the default; an empty list means an AI-generated person, different in every piece.
  • Voice: formality and complexity on a scale, required terms, banned terms, good and bad examples.
  • Offers with name, description, price and link. CTAs, fixed and rotating hashtags.
  • Visual: five colours, heading and body font, logos.
  • Compliance: per post type, the disclaimer that has to appear.

Two tools save you half the typing: the website scan reads your company address and proposes colours, the Google fonts the page loads and candidates for logo and icon; topic suggestions propose subjects drawn from the kit itself, each citing where it came from. Everything is a suggestion — nothing enters the kit until someone accepts it.

Creatives

The board of pieces, filtered by state. Objective: post, story, reel, carousel or caption. Media: image or video. And a button that generates the whole week in one batch.

  • The pipeline is copy → visual → video → caption, and each step is its own row.
  • Redo a single step, without touching the others.
  • Lock a step: hand-written copy survives any regeneration.
  • See the exact prompt sent to the provider, along with the model, the number of attempts and the duration.
  • Previous takes are kept (up to 10): regenerating does not delete the previous file, and trimming does not overwrite the original.
  • Carousels from 3 to 10 cards (5 by default). Video from 2 to 30 seconds (8 by default).

Generation and publishing answer immediately with a job number and carry on running on the server. You can close the tab: the panel finds the work again when you come back.

Templates and the Studio

A library of HTML templates and a studio where blocks dragged onto the stage become HTML, CSS and a JSON Schema.

  • A gallery of ready-made models — offer, product, tip, testimonial — already showing your company colours in the thumbnail.
  • Colour and font are never hard-coded into the template: they arrive as CSS variables injected from the kit.
  • The same template renders with each client brand.
  • The render comes out as PNG, JPG or MP4, with the text exactly where it was designed.
  • The JSON Schema becomes a form on its own: whoever uses the template just fills in the fields.

Library

The company media in one place, with batch upload, per-file progress and drag-and-drop.

  • Each business has its own library — nothing leaks from one brand to another.
  • What you upload can go into a piece as an image reference or as the base of a video.
  • Progress per file, not a single bar for the whole batch.

Calendar

Month view, drag to reschedule and an “all businesses” mode with a colour per business on the chip.

  • Per-channel scheduling: the same piece can go out at different times on Instagram and TikTok.
  • Dragging reschedules — no need to open the post.
  • In multi-business mode, the chip colour tells you whose post it is before you click.

Channels

Connect Instagram, Facebook and TikTok. Two paths, because one of them depends on a queue that is not ours.

  • OAuth through the platform app, when it is already approved.
  • Or paste a ready-made token from the provider — the path for anyone who has not been through Meta App Review yet.
  • Channel credentials come back from the API only as field names, never as values.
  • Publishing queues a job; the network returns the external id and the post permalink.

Prompts

The prompt library is editable, by capability and by objective, global or exclusive to one business.

  • Variables such as {{title}}, {{objective}} and {{networks}}, with a preview of the assembled prompt.
  • A global prompt applies to every business; a business prompt overrides the global one in that business only.
  • The prompt that went out is stored on the step — you can compare what changed between two takes.

API tokens

For anyone who wants to call EverFeed from outside: an n8n, a CRM, a script that runs at 3am.

  • One token per account, with a visible prefix and the rest masked.
  • Generation and publishing answer 202 with a job_id; you check the state afterwards.
  • It is the same endpoint the panel uses — there is no second-class API.

Your next week of posts can be ready today.

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