The product

The panel, screen by screen

Nothing here is a roadmap promise: every screen below exists, and every claim comes from the code. What does not exist yet is spelled out at the bottom of the page.

Brand kit

This is the raw material. A long form, in tabs, with autosave — filled in once and used in every piece generated afterwards.

  • Identification: legal name, tax id, industry, website, city and state.
  • Messaging: short and long description, value proposition, differentiators.
  • Personas — who you are speaking to.
  • Real people who can appear in videos. The first on the list is the default; an empty list means an AI-generated person, different in every piece.
  • Voice: formality and complexity on a scale, required terms, banned terms, good and bad examples.
  • Offers with name, description, price and link. CTAs, fixed and rotating hashtags.
  • Visual: five colours, heading and body font, logos.
  • Compliance: per post type, the disclaimer that has to appear.

Two tools save you half the typing: the website scan reads your company address and proposes colours, the Google fonts the page loads and candidates for logo and icon; topic suggestions propose subjects drawn from the kit itself, each citing where it came from. Everything is a suggestion — nothing enters the kit until someone accepts it.

Creatives

The board of pieces, filtered by state. Objective: post, story, reel, carousel or caption. Media: image or video. And a button that generates the whole week in one batch.

  • The pipeline is copy → visual → video → caption, and each step is its own row.
  • Redo a single step, without touching the others.
  • Lock a step: hand-written copy survives any regeneration.
  • See the exact prompt sent to the provider, along with the model, the number of attempts and the duration.
  • Previous takes are kept (up to 10): regenerating does not delete the previous file, and trimming does not overwrite the original.
  • Carousels from 3 to 10 cards (5 by default). Video from 2 to 30 seconds (8 by default).

Generation and publishing answer immediately with a job number and carry on running on the server. You can close the tab: the panel finds the work again when you come back.

Templates and the Studio

A library of HTML templates and a studio where blocks dragged onto the stage become HTML, CSS and a JSON Schema.

  • A gallery of ready-made models — offer, product, tip, testimonial — already showing your company colours in the thumbnail.
  • Colour and font are never hard-coded into the template: they arrive as CSS variables injected from the kit.
  • The same template renders with each client brand.
  • The render comes out as PNG, JPG or MP4, with the text exactly where it was designed.
  • The JSON Schema becomes a form on its own: whoever uses the template just fills in the fields.

Library

The company media in one place, with batch upload, per-file progress and drag-and-drop.

  • Each business has its own library — nothing leaks from one brand to another.
  • What you upload can go into a piece as an image reference or as the base of a video.
  • Progress per file, not a single bar for the whole batch.

Calendar

Month view, drag to reschedule and an “all businesses” mode with a colour per business on the chip.

  • Per-channel scheduling: the same piece can go out at different times on Instagram and TikTok.
  • Dragging reschedules — no need to open the post.
  • In multi-business mode, the chip colour tells you whose post it is before you click.

Channels

Connect Instagram, Facebook and TikTok. Two paths, because one of them depends on a queue that is not ours.

  • OAuth through the platform app, when it is already approved.
  • Or paste a ready-made token from the provider — the path for anyone who has not been through Meta App Review yet.
  • Channel credentials come back from the API only as field names, never as values.
  • Publishing queues a job; the network returns the external id and the post permalink.

Prompts

The prompt library is editable, by capability and by objective, global or exclusive to one business.

  • Variables such as {{title}}, {{objective}} and {{networks}}, with a preview of the assembled prompt.
  • A global prompt applies to every business; a business prompt overrides the global one in that business only.
  • The prompt that went out is stored on the step — you can compare what changed between two takes.

API tokens

For anyone who wants to call EverFeed from outside: an n8n, a CRM, a script that runs at 3am.

  • One token per account, with a visible prefix and the rest masked.
  • Generation and publishing answer 202 with a job_id; you check the state afterwards.
  • It is the same endpoint the panel uses — there is no second-class API.

Honesty

What does not exist yet

Written here because losing a subscription now is cheaper than earning a complaint later.

Local currencies and payment methods

The subscription is billed in US dollars, by card, through Stripe — your bank handles the conversion. There is no local-currency pricing or other payment method yet, and AI credits are not on sale yet.

Networks beyond the three

Instagram, Facebook and TikTok. LinkedIn, X and YouTube do not publish through EverFeed today.

One-click account connection

Until Meta App Review comes through, connecting depends on pasting a provider token. It is the project longest external lead time and it is not up to us.

Mobile app

It is a web panel. It works in a phone browser; there is no app in the stores.

Metrics the network does not return

Collection brings back what the platform gives. A zeroed metric almost always means “the network did not return that number”, not “nobody saw it”.

Write your brand once.

Seven days free, no card. Write your brand, set up your first week, and only then decide whether to stay — the card only comes in when you pick a plan.

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