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What we learned building this
Ten pieces on the part nobody tells you: what a month of AI content really costs, why stuffing the prompt with rules makes the video worse, and what Meta requires before letting you publish.
Why the AI key should be yours
Model lock-in, a hidden margin on every generation and the credit you already pay for and cannot use. The core argument behind EverFeed.
Read →What a month of generated posts really costs
The open arithmetic of a month of AI-generated content: how much the text weighs, how much the images weigh, and why video decides the entire budget.
Read →Template or generated image? It depends what has to be written
Image models get text wrong and approximate colour. Rendered templates get both right and cost zero per generation. When to use each — and why the same template comes out with each client brand.
Read →The brand kit an AI can actually follow
Persona, banned term, offer with price, compliance disclaimer: every brand kit field exists to prevent a specific kind of bad piece. What to fill in and why.
Read →Why stuffing the prompt with rules makes the video worse
A video prompt inflated from 200 to 3,000 characters made the result worse. Why a prohibition in the positive field becomes the forbidden object in the scene, and where prohibitions actually go.
Read →How to make a carousel that does not look AI-made
One card, one idea. A cover that promises what the others deliver. Why 5 cards beat 10, and where the brand needs to appear.
Read →Connecting Instagram, Facebook and TikTok: what Meta requires
Professional account, linked page, permissions, App Review: what Meta requires before letting a tool publish on your behalf — and the pasted-token path while that is pending.
Read →A week of content in one click — and what to review afterwards
How the batch that generates a whole week works, where the topics come from, and why “awaiting review” is the most important state in an AI content system.
Read →The metrics that matter after you publish
Impressions, reach, likes, comments, shares, saves and views: what each one actually says and why a zeroed collection rarely means nobody saw it.
Read →Several businesses, one login, zero posts on the wrong account
Why the business has to live in the URL, what changes in a multi-brand calendar and how to separate kits, channels and libraries without multiplying the work.
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