Why EverFeed exists

It started as a spreadsheet of frustration.

We tested four AI content tools before writing the first line of this system. They all promised the same thing: describe your brand, receive finished posts. And they all charged, in dollars, somewhere around a hundred dollars a month for a result we were embarrassed to publish.

The pattern repeated itself:

You do not choose the AI. The model is whatever the tool decided, in whatever version it decided, and you find out it changed when the pieces start looking different. If you already have an account with OpenAI, Google or any other provider, the credit you already pay for is worth nothing in there.

You pay twice. The subscription, and the generation inside it — with a margin on a cost the tool does not show you.

The artwork is not your brand. Approximate colour, similar font, text wherever the model felt like putting it. No way to say “my professional body disclaimer has to appear” or “I never use that word”.

There is nothing to configure. No editable prompt, no way to see what was sent to the model, no way to redo just the image while keeping the copy that came out well. When a piece comes out wrong, the only button is “generate again” — and pay again.

So we stopped looking and built it.

What we did differently

The AI is yours. In EverFeed, an AI provider is a record: name, capability, key, model. You plug OpenAI in for text, Gemini for images and Wan for video, if that is what you want. You pay the vendor directly, at their price. There is a driver that describes an entire API in JSON — if your vendor is not on the list, it goes in without waiting for us. And if you want none of that, you use our keys and buy credit.

The brand is data, not a suggestion. The kit stores personas, tone of voice, required terms, banned terms, offers with price and link, five colours, two fonts, the logos and the compliance disclaimers for your industry. The artwork can come from an HTML template rendered with your colours and your fonts — not from a model trying to guess your brand.

Nothing is a black box. Every step shows the exact prompt that was sent, the provider, the model, how many attempts it took and how long it ran. A good step can be locked and survives any regeneration. The previous take is kept — redoing does not delete what was already there.

The price is the price. Eight dollars to publish automatically. Eighteen to generate — plus the AI bill, which you choose the source of and get to see. Not a hundred with the generation hidden inside.

What does not exist yet

A text that spends four paragraphs accusing a category of hiding things owes you its own list. So: AI credits are not on sale yet, and the subscription can only be paid by card, in US dollars, through Stripe — no local-currency pricing or other payment method yet. The networks are Instagram, Facebook and TikTok, and only those. Until Meta App Review comes through, connecting an account depends on pasting a provider token. It is a web panel, with no mobile app. And metrics are whatever the network returns: a zeroed collection almost always means the platform did not give us the number.

When any of those lines changes, it changes here first.

Who makes it

EverFeed is an independent product, made in Brazil. The panel, the API and the render engine are ours — this is not third-party software resold under another name. Every decision described on this page came out of a problem that showed up first in our own publishing queue, and that is why we are still working on it.

Before launch, this section will carry a legal name, a city and a signature. Until then, the channel is email — and it is read by the people who write the code.